2018  DESIGNS FOR MOBILE LIFE
'MOBILE FIRST RESPONSIVE'

"Internet sales reach one fifth as percentage of total UK retail sales"


As everyday technology has advanced, digital design has had to adapt. To deliver digital experiences to an ever growing range of devices new approaches to interface design, navigation, coding and content are needed.

As we’ve all experienced, accessing websites from tablets and smart phones has become second nature for the current generation of browsers and our 'Mobile First' approach to Responsive design delivers beautiful looking and functionally astute mobile experiences.

"80% of your website's appeal result from 20% of its features"


Our web building experience has taught us that simplicity remains the key issue for building sites that everybody can enjoy. This is now ever more important when facing the challenges that mobile platforms present - crafting visual ideas to communicate as much about a brand in as short a way as possible..

Responsive Design [RWD] - whenever possible, we try to simplify and reduce the content on desktop/laptop to make it work for mobile. Our experience tells us that not only keeping up 2 separate sites is painful, but usually the site visitor gets a better experience across all devices, when clutter is removed..

Mobile browsing accounts for 58% of your website traffic [inc. tablets]

For most consumers, the ability to use their mobile devices to do everything from transacting purchases to watching videos is more than a convenience; it's a lifestyle. 

Every browsing experience should be smooth and stunningly responsive, providing a great experience on phones, tablets and desktops - not to do so, is an insult to your clients. Hence we adopt the same simplicity for all devices..

'MOBILE FIRST'

In April 21, 2015, Google expanded the use of 'mobile-friendliness' as a ranking signal. This change has affected mobile searches in all languages worldwide and an significant impact in Google's search results. The objective was for users to find it easier to get relevant, high quality search results that are optimised for their devices.

On occasion it is necessary to focus on different elements depending on which platform your customers are browsing. Optimising page content that looks informative on a large 22inch screen for an iPhone is more often than not, not just about re-organising the position of each element on screen. You may want to compare it to devising a magazine advert vs a TV ad - to do your brand justice on two very different devices requires a different approach - ask yourself what your customer would want to see on a small iPhone screen?

HOW WE PROCEED

We focus on smaller screen sizes in our initial design phases to deliver a far more refined desktop experience. Meaning a fantastic user experience from phone to tablet to desktop.

We start by analysing which content elements will be easily digestable on a phone screen. We layout your designs separately for mobile, tablet and laptop so you know exactly how your site will look like and function on each devices - ideally using the same content.

Whether you select a form of Responsive Web Design or a custom-built mobile site, meeting your customers' rapidly-growing multi-device demands, requires a fresh thinking approach rather than just traditional desktop design development.