"80% of your website's appeal result from 20% of its features"

Our web building experience has taught us that simplicity remains the key issue for building sites that everybody can enjoy. This is now ever more important when facing the challenges that mobile platforms present - crafting visual ideas to communicate as much about a brand in as short a way as possible..

Mobile browsing accounts for 30% of your website traffic

For most consumers, the ability to use their mobile devices to do everything from transacting purchases to watching videos is more than a convenience; it's a lifestyle. 

Every browsing experience should be smooth and stunningly responsive, providing a great experience on phones, tablets and desktops - not to do so, is an insult to your clients. Hence we adopt the same simplicity for all devices..


In April 21, 2015, Google expanded the use of 'mobile-friendliness' as a ranking signal. This change has affected mobile searches in all languages worldwide and an significant impact in Google's search results. The objective was for users to find it easier to get relevant, high quality search results that are optimised for their devices.

Responsive Design [RWD] - 'one fits all' approach?

So is there a method of 'one fits all' web design that automatically adjusts the layout to the screen size and resolution?

YES and NO - it really depends on each site's specific visitor requirements; whether just re-organising content on a small screen is sufficient to provide an enjoyable experience. 


We usually create a separate mobile and tablet design of your site that uses the same content, but allows us to focus on different elements depending on which platform your customers are browsing. Optimising page content that looks informative on a large 22inch screen for an iPhone is more often than not, not just about re-organising the position of each element on screen. You may want to compare it to devising a magazine advert vs a TV ad - to do your brand justice on two very different devices requires a different approach - ask yourself what your customer would want to see on a small iPhone screen?

Whether you select a form of Responsive Web Design or a custom-built mobile site, meeting your customers' rapidly-growing multi-device demands, requires a fresh thinking approach rather than just traditional desktop design development.

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